http://www.storylab.com.au www.storylab.com.au Mon, 14 May 2012 07:01:40 +0000 http://www.storylab.com.au en http://storylab.com.au/Fujitsu-IT-Support http://storylab.com.au/following/storylab.com.au/Fujitsu-IT-Support Mon, 14 May 2012 07:01:40 +0000 www.storylab.com.au 3398781 The Brief Produce a process video for Fujitsu Australia in order to show potential clients how their IT support services work. The Solution Real-time, scenario based role plays with key Fujitsu personnel. The Result Fujitsu have rolled out the video in a number of client presentations and won some big name clients. The Team Producer/Editor: Lester Francois Director: Hannah Moon Camera: Ben McEwing Production Assistant: Rachel Luckow http://storylab.com.au/RMIT-Business-Plan-Competition http://storylab.com.au/following/storylab.com.au/RMIT-Business-Plan-Competition Mon, 14 May 2012 06:53:15 +0000 www.storylab.com.au 3398757 The Brief Simon J. Green of the X Gene asked us to assist in his production of the esteemed RMIT Business Plan Competition. The Solution We interviewed and edited the finalists and played their responses on the gala night. The Result RMIT were suitably impressed and Simon has been asked to produce the entire event again this year. The Team Producer/Sound/Editor: Simon J. Green Director: Ben McEwing Camera: Daniel De Silva http://storylab.com.au/Melbourne-Central-The-Corner http://storylab.com.au/following/storylab.com.au/Melbourne-Central-The-Corner Mon, 14 May 2012 06:45:08 +0000 www.storylab.com.au 3398578 The Brief We were asked by Simon J. Green of the X Gene (thexgene.com) to assist in creating a sales/hype video for Melbourne Central's new retail development, The Corner. They wanted to attract some big brand names to the highly trafficked area. The Solution We set up in a number of locations in and around Melbourne Central and captured hours of time lapse photography. We then edited into a slick, punchy reel. The Result The Corner became the place to go for the hottest shopping in Melbourne with brands like Nike, Crumpler, Elwood and Converse. The Team Producer/Writer/Editor - Simon J. Green Director/Camera - Ben McEwing Motion Graphics - Jesse O'Brien http://storylab.com.au/Active-Feet http://storylab.com.au/following/storylab.com.au/Active-Feet Mon, 14 May 2012 06:44:46 +0000 www.storylab.com.au 3398735 The X Gene (thexgene.com) is a video production agency with a flair for producing compelling content. Storylab is a regular partner of theirs on everything from corporate video production to web series development to radio plays. The brief Active Feet needed an introductory promotional video to sit front and centre on their website (www.activefeet.com.au). The video needed to showcase the key talents of the podiatrists who own and run their stores and highlight their unique shoe fitting process. The solution We worked closely with the X Gene’s Simon J. Green to ensure we translated his carefully crafted script to the screen. With director Ben McEwing and seasoned director of photography Daniel De Silva taking care of the production side of things, we set to work to utilise the natural assets of the Active Feet team; their people. Their passion and knowledge was astounding! We shot on a Canon 5D MkII to make it look beautiful. The result A clear, concise and effective video that gives Active Feet’s customers confidence to walk in the store. The team Writer/Producer/Editor: Simon J. Green (The X Gene) Director: Ben McEwing Camera: Daniel De Silva http://storylab.com.au/AFL-Masterclass http://storylab.com.au/following/storylab.com.au/AFL-Masterclass Mon, 14 May 2012 06:38:40 +0000 www.storylab.com.au 3398705 The Brief We teamed up with our friends and Melbourne Video Production to help create a series of videos for an iPhone App called AFL Masterclass by Masterclass Media. The App stars Collingwood player Scott Pendlebury. The Solution Shot on location both at a footy oval and in a gym, Scott takes up and comers through a range of skills that help him with his game. We also interviewed Scott in our studio and used that to connect the skills section. The Result The app was an instant success, becoming the no.2 selling sports app within 15 hours of its launch. The Team Executive Producer: Josh Cairns Producers: Ben McEwing and David Jenyns Director/Camera: Ben McEwing Camera/Editor/Motion Graphics: Adrian Cabrie http://storylab.com.au/Kidspot-Activities http://storylab.com.au/following/storylab.com.au/Kidspot-Activities Mon, 14 May 2012 06:23:16 +0000 www.storylab.com.au 3398655 The Brief We teamed up with our friends at Melbourne Video Production to create a series of fun, simple activities that parents can do with their kids on rainy days and/or special occasions. The Solution Kidspot wanted a clean, uncluttered look, so we hired a studio with a white background, lit it to look like an infinite space and put the focus on our talented presenter, Fiona Harris, and the props/materials she was using. The Result Kidspot launched the videos on their website to rave reviews. They're planning a whole new series in coming months. The Team Producers: Ben McEwing and David Jenyns Director: Ben McEwing Editor: Adrian Cabrie Star Talent: Fiona Harris Motion Graphics: Jumbla http://storylab.com.au/Riverboats-Music-Festival http://storylab.com.au/following/storylab.com.au/Riverboats-Music-Festival Mon, 14 May 2012 05:59:22 +0000 www.storylab.com.au 3398552 The Brief Make a 15 sec TVC for the inaugural Riverboats Music Festival in Echuca/Moama to be broadcast on regional television station Prime. The Solution The festival had a beautiful poster that was distributed throughout Melbourne and some regional centres. We wanted to keep the style so decided to animate the poster! With some clever work by one of our animators, we got the paddleboat steaming and the trees a-swaying. The Result The three day festival was sold out! The Team Writers/Directors: Ben McEwing and Hannah Moon Animator: Leon Nikoosimaitak Voice Over: Fiona Macleod http://storylab.com.au/SPC-Internal-Communication http://storylab.com.au/following/storylab.com.au/SPC-Internal-Communication Mon, 14 May 2012 05:45:12 +0000 www.storylab.com.au 2511800 The Brief Branding and packaging design company, Icon Partners, asked us to create a sizzle reel for an internal communication for SPC Ardmona. There are some exciting things happening at SPC Ardmona and the management team wanted to share it with the whole company (including Coca Cola Amatil, SPC's parent company) The Solution We wanted to take all the wonderful vibrancy that the SPC brand carries and turn it into a symbol of growth, so we developed an animated framework built around the brand's heritage: a fruit tree. We then mixed edited reels of historical photographs, TVCs and product shots into a retrospective of SPC Ardmona and its many brands. *NB: Some elements of the video have been blurred to maintain confidentiality. The Result A targeted, inspiring video that reminds all who see it of the quality and passion that SPC Ardmona brings to everything they do. The Team Producer/Director/Writer - Ben McEwing Editor - Hannah Moon Animation - Mike Lomas http://storylab.com.au/Whirlpool-The-Butler-Series http://storylab.com.au/following/storylab.com.au/Whirlpool-The-Butler-Series Mon, 14 May 2012 05:20:59 +0000 www.storylab.com.au 3398419 The Brief Create a series of 4 training videos to show to trade partners like Harvey Norman, Retravision, The Good Guys, etc. The purpose of the videos is to inform sales people about new products from the Whirlpool range. The Solution We first imagined what it must be like for sales staff to receive product briefings from their trade partners. Mostly boring. We wanted to turn that on its head and give them something they look forward to receiving. So we developed a series of 4 discrete characters all relating to the products themselves. There was: The Butler series - an out of work butler The Crisp n' Grill/Jet Chef microwaves - a jet fighter pilot The Sports Washer - a coach The Cabrio washing machine - a Star Trek alien We hired an outstanding actor/comedian, Mike McLeish, who expertly brought the characters to life. The Result Fun, humorous and memorable videos that will stick in the sales team's heads when they're out on the floor, selling up a storm. We'll update this post when the sales figures start rolling in. The Team Producer/Director/Writer - Ben McEwing Star Talent - Mike McLeish DOP/Camera - Daniel De Silva Production Assistant - Soumya Guruprasad Makeup - Sophie Dang Editor - Hannah Moon Motion Graphics - Jumbla http://storylab.com.au/370-Degrees http://storylab.com.au/following/storylab.com.au/370-Degrees Wed, 19 Oct 2011 00:27:20 +0000 www.storylab.com.au 2170495 We once again teamed up with our good friends at Filmtime Media Group (www.filmtime.com.au) to create a general brand video for the 370 degrees group, the people behind NECA apprenticeships (see NECA Apprenticeships video on this site.) We were faced with the challenge of including a lot of information in a relatively short video, so we opted for a very simple and highly effective animation style. The result is that Filmtime have been asked to create two more videos for NECA's interstate branches. Enjoy! Executive Producer: Peter Hynes at Filmtime Media Group Written, directed and produced by Ben McEwing